Come and grow – the spoga+gafa blog » exhibition highlights » Air so Pure: Show the positive characteristics of plants as a sales argument

Air so Pure: Show the positive characteristics of plants as a sales argument

People can concentrate better in offices with plants – Photo: Air so Pure

It has long since been no revolutionary piece of news that plants in rooms – whether at home or at the workplace – increase the well-being of people. Plants filter the ambient air and improve the air humidity through their evaporation.People can concentrate better in offices with plants and they can cope better with the stress. Everyone, who lives with plants, knows this. However, there are only few sales points for plants in the garden centres or DIY stores that highlight these positive attributes of plants and implement them cleverly as sales arguments.

 

People can concentrate better in offices with plants – Photos: Air so Pure

The POS Green Solution Islands on the Boulevard of Ideas at the international garden trade fair, spoga+gafa, are now taking a decisive step in this direction. Together with Dutch and German plant suppliers, the sales consultant Oliver A. Mathys has worked out concrete examples of implementation for the trade fair visitors. One of the cooperation partners is the Dutch company “Air so Pure”. They strictly market their products using good arguments that are scientifically underpinned. Their name reflects what they do and refers to the ambient air, which can be positively influenced by potted plants. However, “Air so Pure” even goes a step further: “We don’t present our potted plants on tables, but instead in those places where their positive effect ought to enfold, for example at workplaces, but also in living spaces like kitchens and bathrooms. We show offices with impressive green walls that improve the acoustics in the room, increase the air humidity and offer a stress-reducing view. Of course, our planted walls are also extremely decorative,” stated Concept Manager, Marco van Leeuwen, who is convinced that one can sell potted plants much better using this health-promoting argument and win over new target groups. “We integrate plants into the living worlds and want to show the players from the trade ideas that they can realise simply on their own space,” said van Leeuwen, “Healthier living with plants is definitely a strong selling argument.”

 

Marco van Leeuwen – Photo: Air so Pure

This year, the POS Green Solution Islands are located in Hall 5.1, in Passage 4/5 and on the Boulevard of spoga+gafa.

Further information: spogagafa.com and airsopure.nl

 

People can concentrate better in offices with plants – Photo: Air so Pure

Picture 1 of 3

Leave a Reply

Your email address will not be published. Required fields are marked *