Come and grow – the spoga+gafa blog » News » A View on the Garden Season 2012 – Trade and industry are optimistic

A View on the Garden Season 2012 – Trade and industry are optimistic

Weather conditions play a significant role in the success of the garden supply business. Trade and industry are optimistic about the 2012 gardening season, as the trend towards ‘outdoor-living’ continues. According to experts in the sector, the demand for high-quality products is still strong.

The Association of German Sporting Goods Manufacturers (BSI) can look back on a successful 2011. Many BSI member companies report sales increases in the high single-digit region. More and more, consumers are prepared to pay a higher price for better quality and products that are manufactured in a sustainable manner. Because of strong pre-orders for the current year and the very positive start to the present season, the BSI and its member companies have high expectations for spoga+gafa 2012 and the 2013 buying season.

The German Garden Industry Association (IVG) reported that there were some clear winners in 2011 – in particular in relation to grill related merchandise. However, the greenery, outdoor, garden furniture and ceramics and decorations product ranges also performed well. Powered garden equipment manufacturers also reported satisfactory growth. The IVG believes that the trend toward using the garden as a place to relax, pursue leisure activities and express oneself creatively will continue undiminished. The cultivation of fruit and vegetables is also enjoying a comeback.

According to the Barbecue Industry Association (BIAG) the trend towards outdoor living and the barbecue culture are having a complementary effect on each other. Barbecuing is developing into a cultural phenomenon and is becoming a year round-activity. Customers want to have fun ‘outdoors’, and are ready to pay more money for high quality or more individualised equipment

The BHB – Retailers’ Association for Building, Home Improvement and Gardening – is reporting an exceptionally good start to 2012. In 2011, the gardening segment of building and DIY stores posted gross turnover of around 4.1 billion Euros – two per cent more than the figure for the previous year.

The German Garden Centre Association (VDG) reports that most garden centres ended 2011 with a healthy increase in turnover. Especially stores offering a large variety of merchandise or an inviting catering area where customers could linger were able to benefit according to the VDG. Furthermore, garden centres run by owner-operators benefited from their expert know-how. The VDG noted that demand for brand-name products and regional products was particularly high in 2011. This year has also started very well for garden centres.

 

Leave a Reply

Your email address will not be published. Required fields are marked *