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3 Questions to: Peter Petrich (BIOTOP Landschaftsgestaltung GmbH)

The Austrian company BIOTOP, one of the major pioneers in the field of natural pools, more than 25 years ago introduced something completely new to the market: an alternative to the classic pool and its use of chemicals. Since 1985 Peter Petrich has been managing partner of the Biotop Landschaftsgestaltung GmbH. For its 30th anniversary the company takes a jump over the ocean with the objective to become the No. One in natural pools in the US.

What are your arguments to convince US consumers?
Petrich: The main argument will most likely be that you can have a pool in your backyard that can provide crystal clear water without any use of chemicals. You can have a wonderful lifestyle secure in the knowledge that you are doing the “right” thing. You can protect the health of your children and friends, and simultaneously contribute to the preservation of natural resources. Fun, luxury and the sustainment of nature – this all comes together in our pools. Anyone who made a jump in our show pools noticed that natural, living water feels different on your skin. But that can’t be described in words. Ultimately you have to swim in our pools yourself to experience it.

What target groups do you want to appeal to in the US?

Petrich: As in Europe we want to appeal to the upper end of pool owners. BIOTOP provides high-quality products and here we don’t want to make any concessions on the quality of the materials used. The investment in a Natural Pool or a Living Pool is an investment for two to three generations.  The grandchildren of our customers today should be able to say: “Our grandparents were very forward-minded when they invested in the pool.” This can only be the case when one relies on high quality.

The US is the largest market for pools in the world, with an extremely high density of pools. Do you think that there is still potential for a newcomer like BIOTOP?
Petrich: Of course there is potential for us. In a country that has more than10 million swimming pools, old pools often need to be overhauled and revamped.  For this we have a Converter System in our program, which allows traditional pools to be upgraded to Living Pools at surprisingly low cost and effort. We also believe that many landscape architects and designers will take our pools into their considerations in designing or redesigning gardens.

Further information: biotop-natural-pool.com

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