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3 Questions to: Nicolaes Devriendt (Seasons Trade Connection BV)

The Belgian Company Seasons Trade Connection is specialized in seasonal products for home and garden, to be sold in specialized retail shops and garden centers. Seasons Trade Connection has a joint venture with the manufacturer of the flowerpots made of recycled plastic. A new series of pots has been launched recently under the label ECOPOT’S. They combine light weight with a very natural look and a long life of more than ten years. Nicolaes Devriendt is architect and Creative Director at Seasons Trade Connection BV.

What is the most striking point of ECOPOT’S?
Devriendt: The striking point of ECOPOT’S is that besides all requirements and quality you demand from a pot, you get a pot with a green label. ECOPOT’S are made of recycled plastic. To give you an idea: with 30 used petbottles we make one ECOPOT’S of 30 cm, a plastic pot with an attractive stonelook, that is very light but also very strong, easy to handle, frostproof, UV resistant and ecological at the same time. We think this is very striking!

What is the idea behind the look of the POT’S?
Devriendt: I studied architecture and that influenced me in the way I design my pottery. We named the POT’S after famous cities with great architecture. I make that link because like it is to design buildings, we design every detail to be functional and aesthetic at the same time. For example, our POT’S have a thin rim, which is a nice look but it also makes repotting easier. I made a strict selection of shapes and gave them a good proportion. Our design is minimalistic and timeless, which fits in our philosophy of longterm thinking.

ECOPOT’S have been available in garden centres in Belgium for some time. How about distribution in other countries and above all in Germany?
Devriendt: After a successful launch in whole Belgium we now have our position there. Now step by step, we carefully expand to other countries in Europe e.g. the Netherlands, Austria, Switzerland, Finland and also Germany! Outside Europe we will be present in Saudi Arabia, Kuweit, Israel, USA, Japan and Australia and a lot more to come.

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