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3 questions to: John Herbert

John Herbert is the General Secretary of the European Retail Association, EDRA, the international organization representing home improvement retailers across the globe. With contact to almost every home centre worldwide EDRA has its finger on the pulse of current developments, best practices and the latest home improvement trends.

John Herbert, how important is the garden market for home centres worldwide today?
Herbert: The home centres in our EDRA operating in 50 countries represent total sales of more than 120 Billion Euro. The garden market has a share of 22 % including plants. That is no doubt very important.

Why should your members come to Cologne to visit spoga+gafa?
Herbert: Because there is no better place to be to do garden business. There is no other place with such a huge range of merchandize in one lot. You can find the cheapest but also the best products. The fair is absolutely attractive to the industry. It’s definitely a “must go”!

How about plants on spoga+gafa?
Herbert: As a lot of visitors are coming all over Europe to the spoga+gafa trade fair it could be advantageous for plant suppliers to be at the fair and it will give the spoga+gafa more of a feel as a garden trade fair.

Further information: edra-online.com

 

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