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spoga+gafa 2018 in figures

spoga+gafa 2018 – Photo: Koelnmesse

After three successful trade fair days, spoga+gafa 2018 had achieved increased attendance when it closed its doors. The trends and theme worlds focusing on the world of the garden attracted around 40,000 trade visitors from 114 countries to Cologne including the top decision-makers from the green industry.

The growth predominantly came from abroad. For example, among others 400 trade visitors from Australia attended the trade fair. “In total, the share of international trade visitors rose once again by 4 percent up to 64 percent* overall,” stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. “This growth from abroad impressively underlines the strong international significance of spoga+gafa. Whereby both the specialised trade and large-scale retailers of international quality were strongly represented “The positive response of the trade visitors and their quality demonstrates that the course we have taken both in terms of content and the concept with new themes and added value, is the right one.” In total 2,152 exhibitors from 61 countries (foreign share: 85 percent) presented the trends and highlights for the coming garden season on 230,000 square metres of space.

spoga+gafa 2018 – Photo: Koelnmesse

In addition to the increased numbers, spoga+gafa 2018 also convinced through the enormous quality of the trade visitors. Particularly the buyers from smaller specialised stores and garden centres contributed towards a record Sunday, whereas the decision-makers from the large-scale retail outlets principally visited the trade fair on the Monday and Tuesday. The quality of the trade visitors was also noticeable from the outcome of the independent visitor survey. In total, 68 percent of the visitors interviewed stated that they are involved in procurement decisions in their companies, 39 percent are even decisive in the decision-making process.

 

The extensive offer certainly paid off for the trade visitors. The level of satisfaction was extremely high. 79 percent of the trade visitors interviewed were satisfied or even very satisfied as far as achieving the goals of their visit were concerned. As such, the recommendation rate was correspondingly high: Around 90 percent would recommend a good business acquaintance to visit the trade fair.

spoga+gafa 2019 will be staged from 1 to 3 September.

Further information: spogagafa.com

 

* All figures are calculated in accordance with the guidelines of the Association for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM).

 

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