How digital is the green industry? – An interview with Dr Johannes B. Berentzen (Dr. Wieselhuber & Partner GmbH)

Digitisation in the green sector – Photo: Pixabay

Hardly any other development in recent years has confronted companies with such major challenges as digitalisation. The technical progress in this area is often so fast that many have a hard time keeping up. Business processes and activities are continuously changing. At the same time, new prospects and opportunities are constantly cropping up as far as market and customers are concerned.

“One should always have a plan B for the summer” – An interview with Oliver Mathys (Marketing and Sales Consultant)

Summer in a garden centre – Photo:

Oliver Mathys is an acknowledged market expert and networker of the green industry. He develops sales concepts for garden centres and DIY stores and supports them with the implementation thereof throughout the whole of Europe. We talked to him about his ideas for POS design in the summer and about what garden centres should definitely pay attention to during these months.

“Some inventions and new products have originated in my garden!” – An interview with Jürg Zwahlen (Birchmeier Sprühtechnik AG)

Jürg Zwahlen – Photo: Birchmeier

The extensive product assortment of Birchmeier AG extends from small hand spray devices to spray systems for carrying on the back or on carts and is used worldwide in the house or garden, in agriculture, in the most varied trades and in industry. The traditional Swiss company can look back on over 140 years of history. It has won many awards for innovation during this time. Jürg Zwahlen has been the main shareholder and president of the board of directors since 2003.